In 1994, Gela Nash-Taylor and Pamela Skaist-Levy started a fashion label called Travis Jeans..which were maternity pants...In 1996 they changed the name to
Juicy Couture and revised there label to make sexy girl apparel..They started out
with velour tracksuits and casual wear..
There line took off when they sent Madonna a velour tracksuit..and of course that's all it took..Madonna was seen wearing this tracksuit and the trend began....Since then there label has been a hit...
In 2006..they launched a new line called..Couture Couture...which is a reflection of the lifestyles of both designers and is only sold at high end stores...
Today Juicy has expanded its line to include cosmetics, jewelry, handbags and even dog apparel!!!!....
What makes Juicy Couture stand out from the rest is there slogans...
just to name a few......VIVA LA JUICY.....BE JUICY...and my favorite..HER ROYAL JUICYNESS....
I like this story because its every fashionista's dream..Gela Nash-Taylor and Pamela Skaist-Levy worked hard and the hard work paid off..They are and should be an inspiration to all of us...its a lesson to be learned.....and I love there clothes...they are soo fashionable and so comfy...there FABULOUS!!!!xoxomish